Latisse – the ‘Botox for eyelashes’, which has been developed from Biamatoprost – a medication used to treat eye disorders including glaucoma, is also being used by many actresses, including ‘Man Men’ star Christina Hendricks, Claire Danes and Brooke Shields.

The solution, manufactured by American pharmaceutical giant Allergen – which also makes Botox, which is to be applied daily during the period of the treatment doubles the thickness of the lashes as well as making them 18 per cent darker and 25 per cent longer.

Having applied the lotion for four months, women can even reduce the dose by half to maintain the lashes’ thickness and length and if they stop the treatment altogether, the lash will revert to its thinner, shorter original condition. Latisse is proving to be even bigger than Botox in the next few years.

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