Latisse® has become a big "buzz" word in the beauty industry for women and some men. So why is it so popular? It's so popular because it works-LATISSE® is the only cosmetic with a 100% patient satisfaction in clinical trials. The lash industry is a big empire because women love long lashes. It works because LATISSE® is the only product approved by the U.S. food and Drug Administration to achieve fuller, thicker growth of the upper eyelashes. LATISSE® can give you many benefits and we are going to list the top three reasons to use LATISSE®.